The $200 Million Email Formula That Gets People to Open and Buy 
(Even If You Hate Writing)

Get My #1 Best-Selling Book:
Just F*cking Send It For Just $4.95

What if you could make more from every person on your email list?

What if you could send quick, simple messages that make people want to open, read, and buy—without sounding like a desperate weirdo or corporate drone?

This book shows you how.

Inside Just F*cking Send It*, I give you the no-bollocks blueprint that’s helped me (and my clients) sell over $200 million worth of stuff online.

Everything in this book revolves around four simple—but wildly profitable—principles:

Send more emails:

Volume matters. The more you send, the more chances you have to make money. (Don’t worry—I’ll show you how often to email your list without pissing them off.)

Send better emails:

Quality counts. Boring emails get ignored. Good ones get read, clicked, and shared. I’ll show you how to write ones that do all three.

Send the RIGHT emails at the RIGHT time:

Timing is everything. The right message to the wrong audience (or at the wrong time) won't convert.

Don’t be a boring piece of sh*t when you send them:

“Personality sells. Generic, corporate-speak emails get ignored.”

These four rules changed my life.

They took me from $12.47 in my bank account to building multiple 7-figure businesses.

Now it’s your turn.

Stop overthinking…

…and Just F*cking Send It.
Here's what you're gonna learn in this book:
  • ​Introduction: How I went from being a broke kid living with his parents to building 4 different 7 figure companies using email.
  •               Section 1: Why - The Principles 
  • ​Chapter 1: Why Email Marketing - Email is still the most profitable marketing channel online in 2025. This will tell you why that is. 
  • Chapter 2: How Often Should You Email Your List - This is the backbone of your email strategy. You'll learn exactly how to figure out the proper amount of emails to send to your list each week. (Hint: The more you send, the more you'll make.)
  • Chapter 3: No One Wants to be Bored to Tears - The best part about email marketing is that almost everyone sucks at it. Even big companies. That means it's easy to better than everyone. Most people send boring "corporate mayo" emails that sound like they were written by a suicidal robot. I'll show you how to write entertaining emails that make your subscribers fall in love with you.
  • Chapter 4: Be Vain - When it comes to email, you gotta talk about yourself or company. You need to build a real relationship with your subscribers to get the highest LTV possible. I'll show you how to do that without being an arrogant self centered douche. 
  •              Section 2: What - The Strategies
  • Chapter 5: The Email Core Offer Wheel. "What should I send to my list today?" That's the question I used to ask myself all the time. Now that I have the ECOW, I know exactly what to send. This will help you develop a strategy for your specific list. You'll know what to promote and when. 
  • Chapter 6: The Emotional Bank Account -This is how you build a long-term relationship without burning out your list. Once you understand this concept you'll know what to send based on the emotions of your subscribers. This is one of the most useful things you'll ever learn about email. 
  • Chapter 7: Just The Tip - This will show you the simple framework to use for almost every email. This alone will transform the way you write emails. 
  • Chapter 8: Subject Lines That Don't Suck - Subject lines matter. If you can't get people to open, it doesn't matter if you have the greatest emails on earth. I'll show you the best email subject line types and the biggest mistakes people make.
  • ​              Section 3: How - Execute The Strategies
  • ​Chapter 9: Mr F*cking Miyagi - This is one of my favorite email types in the world. You're gonna learn the "what not how" framework that amplifies the Just The Tip method. 
  • ​Chapter 10: Correlation Emails - These are probably the coolest and most entertaining emails that get people to buy without feeling like they're being sold. These will make your list fall in love with you.
  • ​Chapter 11: The RVL Method - These 3 words will show you 3 different email types you can send any day of the week to sell AND build a relationship. 
  • ​Chapter 12: Great Story Emails - People love stories. Society has evolved because of storytelling. Great email marketers tell great stories. I'll show you how to tell stories that sell. 
  • ​Chapter 13: Best Way Without Emails - This is how you show people how to get a result they want without doing something they don't want to do. 
  • ​Chapter 14: Worst Way Emails - This counterintuitive email type shows people the worst way to get a result. By telling them what NOT to do, they buy your stuff to find what to do.
  • ​Chapter 15: Shift Their Paradigm - People have indoctrinated beliefs in every niche. Your goal is to shift their beliefs to align with yours. If you can shift just ONE belief, you can create buyers for life. 
  • ​Chapter 16: 80/20 Emails - The 80/20 Principle changed my life. This email type is one of my favorites. You show people the 80/20 path to getting what they want. 
  • ​Chapter 17: FAQ Emails - This is one of the most straightforward email types you'll ever send. You always want to send one of these at the end of a promo sequence. Most people are one question away from buying - this email type ensures you answer that question that's holding them back.
  • ​Chapter 18: Just Automate It - In this chapter I break down how to create autoresponder sequences that sell on autopilot. This is how you make sales day after day - even if you don't do any work. This is why I fell in love with email. There's not many better feelings in this world than getting paid every single day whether you work or not.
  • ​Chapter 19: Calls to Action - This might be my favorite chapter of the entire book. Almost no email "gurus" do a deep dive on calls to action. I go in depth on the different ways you can sell in your emails without being salesy. I give you 6 different ways to use a call to action to get people to buy or do something you want them to do. This chapter alone is worth the price of the book.
  • ​Conclusion: Your Hero's Journey - What to do once you finish the book to implement what you've learned.
  •  Epilogue: What's next? 
Who is Ian Stanley?
Ian is one of the highest paid copywriters and sales experts online. Clients regularly pay him $1500 per email plus a bonus...or $25k upfront plus backend for sales letters and videos.
Ian grew up playing tennis in California and England. He won a national championship in college and then turned his interests to entrepreneurship.

He has sold over $200,000,000 worth of products online over the past few years and is considered to be one of the best email copywriters in the world. He started his first business at he age of 12 stringing tennis rackets. He recently sold an ecommerce company to the fastest growing start up in Canada.
 
What People Are Saying aBout IAn:
Fuck. I remembered the templates. Grabbed one and just started filling in the holes. Ported it into MailChimp and hit SEND.

48 hours later had over $80k in sales. Holy fuck. The comic is a fucking genius. To make sure it wasn't a fluke, sent another email on another campaign with another of Ian's templates, and the conversion was 3x our already healthy conversion was. 

I'm a believer. Ian knows his shit. Buy his shit. Rock your shit.
- Jerry W
My gut told me Ian's stuff was going to be different and I’m glad I listened. I had a handful of massive breakthroughs from ONE call with Ian. 

On top of that, I made my YEARLY investment back within the first 2 weeks!

There’s no doubt I’ll make back 10x in this year alone... If you’re not in buying Ian's stuff, you’re missing out.”

- Joey P
Dammit Ian.

What the hell?

I'm not saying this to prop your self esteem up or butter you up or any other bizarre twisted intention most people saying things through.

I'm half way reading your sale letter for the workshop.

Forget gripped. Forget "grabbed my attention". Forget "moved me".

I felt like you reached into my soul and we're talking heart to heart. Ans your story will stay with me for a lifetime. So much to learn from that story alone.

This is more than copy. More than a story. That was pure connection man.

- Daniel S
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