My friend Andrew Clark and I are doing a high-end Email Copy and Deliverability workshop in LA. (It'll be in Venice or Santa Monica so not crappy downtown LA.)

We're going to go deep into copy and deliverability for two days. And we'll help ensure you can apply everything you've learned directly to YOUR business.

Now let me tell you about an unusual statistic...

I recently decided to do some math on the plane from Barcelona to London.

I’ve never run these specific numbers before but one of my #1 rules for sales in general is do the math, so I guess it was overdue.

I wanted to know how much I earn per subscriber from my email list. My list is now around 6,000 people. (It was only 3,000 a couple months ago.)

It earns around $70k to $130k per month.

That comes out to about $11 to $22 per subscriber per month.

The average for most lists is supposed to be about $1 per month per subscriber. So mine is about 11 to 22 times higher than most.

Now let me be clear. This is NOT normal. I’m not saying you can replicate that. (I'm also not saying I do this high a number in other niches.) But even if you can get $2 per name per month you’re over double the norm. 

The reason I think I have such a high earnings per subscriber (EPS) is because I focus on the long-game BUT understand the importance of cash flow in the short term.

See, most successful email marketing folk fall into one of two categories.

1. Pump and dump. Churn and burn. They want short term cash to fund their traffic costs. It can work well…but not in the long-term. Overall it’s a stressful business model. This is how most 7-8 figure business owners I know operate.

2. Long-game only. This is more common amongst people who only teach marketing or people with high ticket items that don’t spend money on paid traffic. They don’t need short term cash flow because they rely on referrals and high profit margins.

The real money is when you can understand both...and earn revenue from day 0 but turn high profits over the long-term.

That’s the email system I’ve practiced in my business. 

That's the email system I'm going to cover at the workshop. I'm going to go DEEP into the actual strategies you can use in your business for ONE primary reason:

Scale your traffic. 

If you can acquire traffic at breakeven on Day 0 or even day 14 or day 30...you can scale in real and PROFITABLE way.

If you can nail this short game/long game combo strategy that I apply, you can outspend your competitors and exponentially grow your biz. 

Imagine this...

You're currently getting 1,000 new subscribers a day. You spend $1 to acquire each subscriber. They are worth $1 on day 14. You decide you can spend $1 to acquire each customer. 

Now what if you could get just $1.25 per subscriber on day 14. Now you decide you can spend $1.25 per subscriber.

Here's the cool part. Scaling traffic is NOT linear. It's exponential in a lot of cases. At the $1 per subscriber number you can only get 1,000 subscribers a day. 

$1.25 per subscriber is only a 25% lift in revenue. But when you start spending $1.25 per new subscriber you probably won't only get an additional 25% in new customers. 

You may start getting 2,000 new subscribers today. Now what if you could spend $2 per new subscriber?

You may suddenly start getting 5,000 new subscribers per day. You've only doubled your revenue per subscriber, but now you're acquiring 5x the amount of subscribers.

Now you've just gone from $1k per day to $10k per day just by doubling your subscriber value.

I'm not saying that's gonna happen for you. But I've seen it happen in businesses I've worked with once I've reworked the autoresponder. 

See, the reason this happens is because of something I call the "Traffic Cliff."

The "Traffic Cliff" is the reason why Agora Financial is so successful. It's the reason why one of my best friends has had his supplement company for 10 years when most people fail after 2. 

The "Traffic Cliff" is the magical place you arrive at when you can outspend your competitors. It's the exponential growth curve. 

If everyone else can only spend $2 per subscriber, but you can spend $2.50 you're not gonna get 25% more subscribers than them. You'll get 2x or 5x the subscribers because you've just hit the cliff where they can't continue...but you can.

Agora knows their numbers. They know they can spend more than anyone else. That's why they're doing over a billion per year and most people are struggling to break 7 or 8 figures. Or scale from $20 million to $30 or $40 million...or to 9 figures. (Obviously there are other reasons, but this is the basis for their success.) 

Agora combines the short term with the long term. That's my specialty. That's what I want to help you with.

I'll focus on teaching you the copy skills and follow up strategies...and Andrew will make sure your emails actually GET DELIVERED.

Anyways, here's just some of what you'll learn at the workshop...

Andrew (the guy who sends daily emails to over 100 lists per day) and I are going to do an email copy and deliverability workshop early next year.

To my knowledge this is the only email copy AND deliverability workshop. (I went to a deliverability ONLY workshop last year that was $25k.) It’ll be two days long.

And it’ll be expensive. But it won’t be $25k expensive.

I’ll cover the most in depth email copy stuff I know. (These are things that are working RIGHT NOW that I haven’t shared in my courses yet.)

Andrew will show you how to get into the inbox…

If you’re interested and want to invest in your email skills and business then  sign up below. If you’re ready to pull the trigger do it now. 

Anyways, test the strategy from the video and I think you’ll see just how valuable this is going to be...

Talk soon,

Ian "deliverability + copy for the win" Stanley